San Francisco Real Estate Managing Broker's Blog

I’ve advertised on the internet since 1996 and I’ve had an agent website since 1997.  I’ve paid tens of thousands of dollars for web design and implementation.  That is all ok because it was in the early days of the process and it was important to invest to be at the forefront.  But this year Coldwell Banker Northern California has made available agent websites at no cost to agents that are flexible, customizable and start out with templates that rival those that would require thousands of dollars to build.

 I spent a few minutes this morning integrating this blog into my CB website.  One of the nice things about the website is that if you do NOTHING, the website is functional and works well as an online calling card.  then, sprucing it up can be done a little at a time or all at once and you can do it yourself or you can pay a rent-a-geek – lots of flexibility.

For example, to add a blog to the CB agent website:

1. Create a blog.  I recommend www.wordpress.com  You can create a quality blog using free templates and be up and running in a jiffy.  Buy a custom url from GoDaddy for under $10 and pay a small fee to WordPress to incorporate your custom url and you’re in business.  With a little more effort, you can customize one of the templates with your unique graphics.  That is what I did with this site.  The more difficult part is having meaningful content for the site.  I’m still working on that.

2. On the CB MyRECafe personal agent dashboard (also free), click website, then click free pages.  Click “Create a Page” in the upper right hand corner, fill in the tab name you want to call your blog for your website, pick “frame an external website”, fill in the url you bought and click save.

3.  Go to “manage pages”, move the new blog tab to the location you want it to appear, DONE!

Don’t believe it?  Give it a try.

P.S.  I did that with our office fan page, too.  Check it out at www.DonDILTZ.com

P.P.S. Go to the Propel page in the MyREDashboard, and check out the “On Demand” webinar for more details of how to make the website do what you want it to do.

Wow!