San Francisco Real Estate Managing Broker's Blog

Looking For Leads in All The Wrong Places

I’m sold on social media as just one more way to touch client/sphere/prospects.  But how does it lead to new listings?  … new customers?  I think the answer is the same as the answer as how does calling through your database lead to more business.  Real estate is a contact sport.  This brief article provides a couple of flow charts.  Not for the faint of heart, but lets face it – real estate customer acquisition is sales – prospecting, follow up, closing.  Here is a view of the social networking book of activities.

Take a look.