Posted by: Donald Diltz | January 31, 2012

Looking For Leads in All The Wrong Places

Looking For Leads in All The Wrong Places

I’m sold on social media as just one more way to touch client/sphere/prospects.  But how does it lead to new listings?  … new customers?  I think the answer is the same as the answer as how does calling through your database lead to more business.  Real estate is a contact sport.  This brief article provides a couple of flow charts.  Not for the faint of heart, but lets face it – real estate customer acquisition is sales – prospecting, follow up, closing.  Here is a view of the social networking book of activities.

Take a look.


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